Case Studies
HEINZ BEANZ CREATIONZ
Encouraging consumers to create healthy homemade recipes using the Heinz Beanz Creationz range and experience the versatility of the product. Hot samples, cooked, prepared and distributed, on the go, at some of Australia’s most iconic locations.
Content captured from the road trip was used for digital, social, PR and OOH content
Partnered with influencers in Melbourne and Sydney to blog/post about the meal ideas
11,000+
Hot Meals Sampled
35,000
Engagemnts
20
Locations
Partnering with experiential agency Oxygen, we produced a food truck, wrapped as a baked bean can, where we cooked and prepared snack sized nacho and burrito samples using the new Heinz Beanz Creationz. The food truck toured from Melbourne to Brisbane.