Challenging the misconception that coke is the preferred product in terms of taste with a nationwide sampling campaign which incorporated a blind taste test, providing hard evidence of taste preference for the accompanying PR campaign.
62% conversion from engagement piece to social media. Ability to sample at volume (full 330ml cans, chilled) and execute an intricate campaign mechanic
250,000 Chilled Cans Sampled
35,000+ Taste Challenges Taken
800 Staffing Days
A 10 week sampling campaign, visiting all 5 states, to drive trial of the new Pepsi variant. The key challenge of this campaign was making sure that we delivered a fair and legal taste challenge, both products had to be served at the same temperature, from the same packaging (can).