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Timing is Everything: Garmin's Strategic Push During Peak Gift Seasons
Garmin's targeted retail campaign engaged 15,000+ consumers across 81 stores, achieving 17% conversion and boosting presence vs competitors.
Neil Burton
Sep 1, 20173 min read
38 views
0 comments


Bean There, Done That: Heinz's Cross-Country Culinary Adventure
Heinz Beanz Creationz food truck tour: 11,000+ samples, 35,000 engagements, 20 locations. Showcasing versatile bean recipes across Australia
Neil Burton
Sep 1, 20173 min read
18 views
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Pulse Check: Inside Beats' Innovative Approach to Retail Training and Support
Beats Pulse program: 18 ambassadors, 40 weekly store visits, 1000+ trainings. Innovative retail approach drives double-digit sales growth in
Neil Burton
Sep 1, 20173 min read
7 views
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A Global Journey in a Glass: Inside Bombay Sapphire's Immersive Botanical Experience
Bombay Sapphire Botanicals: 2-hour immersive journey through 4 global experiences, blending cocktails, cuisine, and storytelling in Sydney &
Neil Burton
Sep 1, 20173 min read
13 views
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250,000 Cans, 35,000 Challenges: Pepsi's Data-Driven Flavor Face-Off
Pepsi's 10-week taste challenge: 250,000 cans, 35,000+ tests, 62% social conversion. Data-driven campaign reshaping flavor preferences natio
Neil Burton
Sep 1, 20173 min read
23 views
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Taste for Change: The Economist's Recipe for Converting Complex Issues into Subscriptions
The Economist's innovative campaign uses 'wonky' produce to spark conversations about global food waste, driving subscriptions in Australia
Neil Burton
Sep 1, 20173 min read
8 views
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Banking on Innovation: CBA's Flight-Themed Conference Takes Off with Can-Air Crew - Commonwealth Bank
CBA's flight-themed conference soars with Can-Air Crew, engaging 350 employees in an innovative corporate experience at Carriage-works.
Neil Burton
Sep 1, 20173 min read
9 views
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Flawless Execution: The People Behind Salesforce's Seamless Event Management
Salesforce's 133 ambassadors deliver flawless conference for 8,000, embodying brand excellence in event management and platform showcase.
Neil Burton
Sep 1, 20173 min read
26 views
0 comments
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