Neil Burton
Electrifying Australia: Polestar's Innovative Approach to EV Retail Expansion
Discover how Mash, Australia's premier staffing agency, propelled Polestar's market entry and growth from 2021 to 2024.
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Neil Burton
- Jun 17
- 3 min
Behind the Scenes: Orchestrating Excellence at Salesforce World Tour
Seamless Salesforce conference management: 200+ staff delivering flawless registration, scanning, and VIP services. Efficient, smart, and fu
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Neil Burton
- Jun 17
- 3 min
Hands-On Revolution: How Samsung's Flip & Fold 4 Activation Captivated Melbourne
Samsung Flip & Fold 4 launch: 4-week activation, 20,000+ engaged customers, 4+ min dwell time. Retail-focused, hands-on experience in AU cit
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Neil Burton
- Sep 1, 2017
- 3 min
Timing is Everything: Garmin's Strategic Push During Peak Gift Seasons
Garmin's targeted retail campaign engaged 15,000+ consumers across 81 stores, achieving 17% conversion and boosting presence vs competitors.
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Neil Burton
- Sep 1, 2017
- 3 min
Bean There, Done That: Heinz's Cross-Country Culinary Adventure
Heinz Beanz Creationz food truck tour: 11,000+ samples, 35,000 engagements, 20 locations. Showcasing versatile bean recipes across Australia
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Neil Burton
- Sep 1, 2017
- 3 min
Pulse Check: Inside Beats' Innovative Approach to Retail Training and Support
Beats Pulse program: 18 ambassadors, 40 weekly store visits, 1000+ trainings. Innovative retail approach drives double-digit sales growth in
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Neil Burton
- Sep 1, 2017
- 3 min
A Global Journey in a Glass: Inside Bombay Sapphire's Immersive Botanical Experience
Bombay Sapphire Botanicals: 2-hour immersive journey through 4 global experiences, blending cocktails, cuisine, and storytelling in Sydney &
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Neil Burton
- Sep 1, 2017
- 3 min
250,000 Cans, 35,000 Challenges: Pepsi's Data-Driven Flavor Face-Off
Pepsi's 10-week taste challenge: 250,000 cans, 35,000+ tests, 62% social conversion. Data-driven campaign reshaping flavor preferences natio
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Neil Burton
- Sep 1, 2017
- 3 min
Taste for Change: The Economist's Recipe for Converting Complex Issues into Subscriptions
The Economist's innovative campaign uses 'wonky' produce to spark conversations about global food waste, driving subscriptions in Australia
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Neil Burton
- Sep 1, 2017
- 3 min
Banking on Innovation: CBA's Flight-Themed Conference Takes Off with Can-Air Crew - Commonwealth Bank
CBA's flight-themed conference soars with Can-Air Crew, engaging 350 employees in an innovative corporate experience at Carriage-works.
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Neil Burton
- Sep 1, 2017
- 3 min
Flawless Execution: The People Behind Salesforce's Seamless Event Management
Salesforce's 133 ambassadors deliver flawless conference for 8,000, embodying brand excellence in event management and platform showcase.
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Neil Burton
- May 1, 2017
- 3 min
YouTube Unleashed: Innovation, Investment, and Elton John's Grand Finale
YouTube Unleashed: A night of innovation, investment, and Elton John's grand finale, showcasing the platform's global reach and future visio
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