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Neil Burton
Jun 17, 20243 min read
Electrifying Australia: Polestar's Innovative Approach to EV Retail Expansion
Discover how Mash, Australia's premier staffing agency, propelled Polestar's market entry and growth from 2021 to 2024.
47 views0 comments
Neil Burton
Jun 17, 20243 min read
Behind the Scenes: Orchestrating Excellence at Salesforce World Tour
Seamless Salesforce conference management: 200+ staff delivering flawless registration, scanning, and VIP services. Efficient, smart, and fu
48 views0 comments
Neil Burton
Jun 17, 20243 min read
Hands-On Revolution: How Samsung's Flip & Fold 4 Activation Captivated Melbourne
Samsung Flip & Fold 4 launch: 4-week activation, 20,000+ engaged customers, 4+ min dwell time. Retail-focused, hands-on experience in AU cit
35 views0 comments
Neil Burton
Sep 1, 20173 min read
Timing is Everything: Garmin's Strategic Push During Peak Gift Seasons
Garmin's targeted retail campaign engaged 15,000+ consumers across 81 stores, achieving 17% conversion and boosting presence vs competitors.
15 views0 comments
Neil Burton
Sep 1, 20173 min read
Bean There, Done That: Heinz's Cross-Country Culinary Adventure
Heinz Beanz Creationz food truck tour: 11,000+ samples, 35,000 engagements, 20 locations. Showcasing versatile bean recipes across Australia
12 views0 comments
Neil Burton
Sep 1, 20173 min read
Pulse Check: Inside Beats' Innovative Approach to Retail Training and Support
Beats Pulse program: 18 ambassadors, 40 weekly store visits, 1000+ trainings. Innovative retail approach drives double-digit sales growth in
4 views0 comments
Neil Burton
Sep 1, 20173 min read
A Global Journey in a Glass: Inside Bombay Sapphire's Immersive Botanical Experience
Bombay Sapphire Botanicals: 2-hour immersive journey through 4 global experiences, blending cocktails, cuisine, and storytelling in Sydney &
9 views0 comments
Neil Burton
Sep 1, 20173 min read
250,000 Cans, 35,000 Challenges: Pepsi's Data-Driven Flavor Face-Off
Pepsi's 10-week taste challenge: 250,000 cans, 35,000+ tests, 62% social conversion. Data-driven campaign reshaping flavor preferences natio
13 views0 comments
Neil Burton
Sep 1, 20173 min read
Taste for Change: The Economist's Recipe for Converting Complex Issues into Subscriptions
The Economist's innovative campaign uses 'wonky' produce to spark conversations about global food waste, driving subscriptions in Australia
7 views0 comments
Neil Burton
Sep 1, 20173 min read
Banking on Innovation: CBA's Flight-Themed Conference Takes Off with Can-Air Crew - Commonwealth Bank
CBA's flight-themed conference soars with Can-Air Crew, engaging 350 employees in an innovative corporate experience at Carriage-works.
8 views0 comments
Neil Burton
Sep 1, 20173 min read
Flawless Execution: The People Behind Salesforce's Seamless Event Management
Salesforce's 133 ambassadors deliver flawless conference for 8,000, embodying brand excellence in event management and platform showcase.
9 views0 comments
Neil Burton
May 1, 20173 min read
YouTube Unleashed: Innovation, Investment, and Elton John's Grand Finale
YouTube Unleashed: A night of innovation, investment, and Elton John's grand finale, showcasing the platform's global reach and future visio
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