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WESTPAC OPEN AIR CINEMA TERRACE
Westpac trusted Mash Staffing for 168 nights of premium terrace hospitality at Sydney’s Open Air Cinema. Learn how our brand ambassadors blended cinematic excitement with fine-dining service – rain or shine – while embodying Westpac’s core values.

Mash Staffing Editorial Team
Jun 92 min read
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Electrifying Australia: Polestar's Innovative Approach to EV Retail Expansion
Discover how Mash, Australia's premier staffing agency, propelled Polestar's market entry and growth from 2021 to 2024.
Neil Burton
Jun 17, 20243 min read
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Behind the Scenes: Orchestrating Excellence at Salesforce World Tour
Seamless Salesforce conference management: 200+ staff delivering flawless registration, scanning, and VIP services. Efficient, smart, and fu
Neil Burton
Jun 17, 20243 min read
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Hands-On Revolution: How Samsung's Flip & Fold 4 Activation Captivated Melbourne
Samsung Flip & Fold 4 launch: 4-week activation, 20,000+ engaged customers, 4+ min dwell time. Retail-focused, hands-on experience in AU cit
Neil Burton
Jun 17, 20243 min read
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Timing is Everything: Garmin's Strategic Push During Peak Gift Seasons
Garmin's targeted retail campaign engaged 15,000+ consumers across 81 stores, achieving 17% conversion and boosting presence vs competitors.
Neil Burton
Sep 1, 20173 min read
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Bean There, Done That: Heinz's Cross-Country Culinary Adventure
Heinz Beanz Creationz food truck tour: 11,000+ samples, 35,000 engagements, 20 locations. Showcasing versatile bean recipes across Australia
Neil Burton
Sep 1, 20173 min read
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Pulse Check: Inside Beats' Innovative Approach to Retail Training and Support
Beats Pulse program: 18 ambassadors, 40 weekly store visits, 1000+ trainings. Innovative retail approach drives double-digit sales growth in
Neil Burton
Sep 1, 20173 min read
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A Global Journey in a Glass: Inside Bombay Sapphire's Immersive Botanical Experience
Bombay Sapphire Botanicals: 2-hour immersive journey through 4 global experiences, blending cocktails, cuisine, and storytelling in Sydney &
Neil Burton
Sep 1, 20173 min read
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250,000 Cans, 35,000 Challenges: Pepsi's Data-Driven Flavor Face-Off
Pepsi's 10-week taste challenge: 250,000 cans, 35,000+ tests, 62% social conversion. Data-driven campaign reshaping flavor preferences natio
Neil Burton
Sep 1, 20173 min read
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Taste for Change: The Economist's Recipe for Converting Complex Issues into Subscriptions
The Economist's innovative campaign uses 'wonky' produce to spark conversations about global food waste, driving subscriptions in Australia
Neil Burton
Sep 1, 20173 min read
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Banking on Innovation: CBA's Flight-Themed Conference Takes Off with Can-Air Crew - Commonwealth Bank
CBA's flight-themed conference soars with Can-Air Crew, engaging 350 employees in an innovative corporate experience at Carriage-works.
Neil Burton
Sep 1, 20173 min read
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Flawless Execution: The People Behind Salesforce's Seamless Event Management
Salesforce's 133 ambassadors deliver flawless conference for 8,000, embodying brand excellence in event management and platform showcase.
Neil Burton
Sep 1, 20173 min read
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YouTube Unleashed: Innovation, Investment, and Elton John's Grand Finale
YouTube Unleashed: A night of innovation, investment, and Elton John's grand finale, showcasing the platform's global reach and future visio
Neil Burton
May 1, 20173 min read
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