WESTPAC OPEN AIR CINEMA TERRACE

Mash Staffing ambassadors elevating the Westpac Terrace experience

Mash Staffing's hospitality specialists ready to deliver seamless service - embodying Westpac's brand values with professional styling and genuine warmth.

THE CHALLENGE

Westpac sought to transform its Open Air Cinema Terrace into a premium pre-screening destination for high-value customers. This exclusive space required:

• 🍽️ Seamless fine-dining service in an open-air setting

• 🎬 Brand ambassadors who could blend hospitality with cinematic excitement

• 🌧️ Reliability across 42 nights (rain or shine!)

• ✨ A team embodying Westpac’s premium brand values

Iconic Sydney backdrop meets Italian elegance - the perfect prop setting for Westpac's premium cinema experience overlooking the harbour.

THE SOLUTION - WESTPAC

For 4 consecutive seasons (2022–2025), Mash Staffing deployed 4 handpicked hospitality specialists nightly to deliver:

1. Elevated Guest Journey

• Warm arrivals with personalized seating

• Expert service of curated menus + bespoke beverages

• Proactive check-ins to enhance anticipation for screenings

2. Westpac Brand Storytelling

• Staff trained in Westpac’s brand pillars + Sydney Film Festival partnership

• Natural promotion of travel agents/NCL.com for cruise bookings

3. Operational Excellence

• End-to-end management from setup to prop storage

• Weather-contingency planning for uninterrupted service

BY THE NUMBERS

168 nights of perfection: 100% client retention across 4 seasons at Westpac's premium cinema experience.

The Mash Difference: Where Staff Become Storytellers

(Your Event’s Final Chapter Starts Here)

At Mash, we're not just filling shifts – we're crafting human connections that turn events into legends. Forget "staffing agency." We're your Masters of Activation Staffing Heroics (M.A.S.H.), where every brand ambassador, conference specialist, and event pro is:

🔥 Inspired to own their role

💪 Equipped to exceed expectations

✨ Empowered to make your brand unforgettable

Our secret? We live by three non-negotiables:

1. Know Me → Leaders who see individuals, not uniforms

2. Matter More → Showing staff why their work shifts outcomes

3. Measure Impact → Letting teams gauge their own greatness

   
   

This is how we transform "staff" into experience architects for brands across Australia – blending local savvy with world-class standards.

The transformed Westpac Terrace - where premium dining meets open-air cinema magic, complete with signature red florals and sophisticated lighting.

Ready to Rewrite Your Event Story?

Whether it’s a whisper-quiet product launch or a blockbuster festival activation:

"We don’t just meet briefs – we bury them under standing ovations."

PARTNER WITH PRECISION

Inspired by this partnership? Let’s create your iconic experience:

📞 02 9052 2073

✉️ sayhello@mashstaffing.com.au

The perfect blend of professionalism and personality - Mash ambassadors bringing energy and authenticity to every guest interaction across 168 nights of flawless