Combating competitor awareness and store/shelf presence during key gifting periods, Christmas, Mothers Day and Fathers Day, demonstrating product distinction and value equation at point of purchase.
17% conversion (sales – engagements)
Consumer insights captured throughout
the campaign led to a
re-focus in ATL messaging
Three week bursts of activity in the lead up to each gifting period. Targeting JB Hi-Fi, Harvey Norman and Rebel stores where sales of activity trackers were high but where Garmin was number 2 behind FitBit, ensuring that both customers and store staff were aware that Garmin product was priced the same but had the added benefit of being waterproof.